Laywers and law firms of all sizes need to understand the importance of SEO in order to rank higher in the search results, while also bringing in a new supply of clients each and every month. It’s no longer enough to simply have a website or blog, you also need to build backlinks to your content and have exposure through social media as well.

Listed below are some simple SEO tips for lawyers to help you increase your ranking. But first, you should write down what you want to rank for, and then identify which keywords are most important to you.

SEO Tips for Lawyers

As a lawyer, you’ve likely heard about the importance of SEO for lawyers. Search engine optimization is a crucial tool for any law firm. The goal of attorney SEO is to increase traffic to your website by obtaining first-page rankings in search engines. People typically perform a search on a search engine to find a lawyer. By utilizing SEO techniques, you’ll have a much higher chance of being found and converting those potential clients into leads.

Before you begin your SEO strategy, consider what keywords will be most relevant to your firm. What is your firm’s specialty? What do clients most often type into search engines to find legal services? Using Google Analytics, you can track what keywords your potential clients search for. If you see a high volume of searches for a specific keyword, you can adjust your ad group to target that audience. Depending on the number of clients you want to target, you may even want to adjust your caseload.

Do Lawyers Really Need SEO?

SEO is the process of increasing your web presence through organic search results. SEO benefits law firms in many ways. For instance, it reaches clients who are actively looking for legal services in your area. Unlike social media, which attracts untargeted followers, SEO reaches clients who are actively looking for legal services in your city or area. Moreover, SEO improves your website’s loading speed and improves the security of your website. It is important to invest in SEO and hire a reliable web developer to do it for you. SEO is a highly effective marketing strategy for law firms.

For B2B practice areas, SEO is difficult to achieve. Google reserves the first four spots on a SERP. This prime real estate means that your firm has multiple opportunities to connect with potential clients. PPC is a good complement to SEO. With this method, you can run a PPC campaign for a month or two and then turn it off. Unlike SEO, PPC is a fast and affordable way to get a high-quality site, and it doesn’t take years to implement.

Does SEO Work for Law Firms?

Search engine optimization (SEO) is an excellent way for law firms to improve their organic rankings. It not only helps law firms improve their visibility but also provides the most effective experience when people are searching for legal services. Although SEO requires a significant investment in terms of time, effort, and technical knowledge, it will prove to be a worthwhile investment for your law firm. To learn more about SEO for law firms, read on!

SEO for law firms involves using the primary keyword and its variations and long-tail forms to make your website as relevant as possible to the searcher’s search intent. Google considers speed when determining search results and will be a larger factor in its algorithm in 2020. A website that takes too long to load will negatively affect rankings and conversions. For these reasons, it is imperative that law firms invest in SEO for their websites.

How Important is SEO for Legal Firms?

The first question on a prospective client’s mind should be: How can I get my law firm’s website to rank highly in search engines? SEO can help you achieve both of these goals. By making your law firm’s website appear higher in search results, you’ll gain authority and credibility. People tend to trust a firm that appears on the first page of search results. In addition to attracting more qualified organic web traffic, SEO can also increase the number of phone calls.

Law firm SEO needs to focus on keywords that rank easily. Minor changes in content and link building can make all the difference. It’s essential to maximize current potential and plan for the future. On The Map Marketing divides the cost of its campaigns between three pillars: content, link building, and technical SEO. The results can be dramatic, so it’s imperative to spend time and resources wisely. Using an SEO expert is an excellent way to make your law firm’s website rank higher in search results.

Law Firm SEO Summary

Law firms that use SEO to promote their services can improve their visibility on search engines and attract new clients. But it takes time to see results and you must remember that search engine rankings do not improve overnight. While there are ways to pay for pay-per-click advertising, focusing on SEO strategies will help you get to page one organically. This will help you beat your competitors and improve your firm’s reputation in the eyes of clients.

Besides using a quality content marketing strategy, law firms can also include videos. Videos can supplement written content and show the personality of the attorney. Videos can help your firm stand out from the crowd. If done right, these videos can help your firm get more clients. They also allow you to explain some important concepts about your practice. By following these simple SEO tips for lawyers, you can boost the visibility of your website and increase the number of visitors.

With more and more people using Instagram nowadays to browse images and videos content, there are increasingly high chances of these users’ becoming prospects for law firms. 

Instagram is an excellent platform for law firms to market their brand online. Though the average users’ age gets skewed towards younger audiences, the increase of adults embracing this platform has made it viable for law firms to tap their social media strategy. 

The annual social law firm index saw that the current year has 31% of the Am Law 200 legal firms active on Instagram, a 52 % growth from the 2019 report. Many law firms are taking advantage of the Instagram platform as even young professionals, including models, fashion designers, actors, and people in the show biz industry, require legal help for their contracts, agreements, or any professional disputes. 

With their aesthetic strategy and authentic profile, these firms make themselves appear attractive and professional and align themselves to the crowd outlook on the platform. The platforms allow brands to learn more about them and get curious about what is the professional edge these firms bring to the platform. 

If you are in the legal practice and want to grow your clientele on Instagram, take a look at these 7 law firms that have maximized the power of Instagram to expand their reach. 

1. DLA Piper 

It is one of the most well-known law firms operating globally. They have a significant presence on social media with a large following and engagement on Instagram. The firm already has more than 5000 followers, and each of its posts earns an average of 100 likes. The reason behind the high engagement rate is the topics of the firm posts that the audience can relate to. DLA Piper uses the Instagram platform not to offer its services or showcase cases studies but to share employee experiences and promote their work culture. The majority of the posts feature employees, accomplishments, office events, and outings. 

Last year the DLF Piper created a campaign called the “voices of DLF Pipers,” The attorneys shared their personal experiences on what they love about the firm. Almost all the firm posts are tagged to # proudtobedlapiper to create a global community with their branches worldwide and show pride in their work as a legal firm. 

2. White & Case 

White & Case law firm has a large following, with just under 5000 followers. The firms’ posts are consistent, well color-coordinated to match the black and azure branding, and aesthetically pleasing to look at. 

White & Case uses plenty of video content, leading to high viewer engagement. The contents focus on the employees and represent the firm’s culture. The videos highlight the employees’ testimonials and the application process. The firm attractively promotes its workplace culture and attracts new talents through this. 

3. Norton Rose Fulbright

Norton Rose Fulbright uses the Instagram platform by posting eye-catching photographs their employees take. Photographs include the iconic Empire State Building to the London Bridge and many beautiful photos taken from the far corners of the globe. 

The firm has more than 3000 followers, and the engagement with its posts is consistent. The firm also shares in their Instagram bio their brand’s hashtag, #lawaroundtheworld. It becomes a live link to the page that contains all the posts with that hashtag. Employees embrace this hashtag and share it on their social media accounts, showcasing the brand to the people. 

4. Greenberg Traurig

Greenberg Traurig’s Instagram account has around 2000 followers in 39 cities, and they usually feature employee-based content. The posts feature employees attending the firms’ events and outing outside the workplace. Also, employee testimonials get shared on the platform on working with Greenberg Traurig. These posts generate an average of 50 likes per post.  

The law firm uses the Instagram platform for stories and feeds and promotes with short audio snippets on their podcast. A range of topics that focuses on training and recruitment get shared in the feed. They share the experiences of their summer associates and engage millennials who want to know what it is like working for the firm. 

5. O’melveny & Myers

O’melveny & Myers targets the millennials on their Instagram page by posting stories highlighting and covering CSR (Corporate Social Responsibility). Each location of its six offices showcases stories that feature the summer associate program. These stories show the associates attending conferences, exploring their cities, and taking a trip to Disneyland. The firm uses the hashtags #OMMgivesbackand #cOMMitment2OMMunity on their posts, highlighting employees giving back to society. Some posts show employees and their families participating in Coastal Clean-up day. 

6. Frankl Kominsky

Frankl Kominsky is an injury law firm in Florida have a massive number of followers. The firm has 10,200 plus followers with an active following of nearly 50%. The Instagram account has close to 2000 posts. The firm highlights its commitment to diligent legal representation and client service. Many posts feature reviews from clients through authentic, short, meaningful quotes. These quotes highlight the strengths, irrespective of which area they specialize in. 

7. Juliet Laycoe

Juliet Lace is an experienced divorce and family attorney and author. The firm provides legal assistance for counseling family-related matters. The Instagram account has the hashtag #divorcelaywer with over 322 followers. The posts carry the right hashtags with plenty of wisdom that boosts visibility. 

Trending Legal Hashtags on Instagram

No matter what type of legal services and advice you might have an expertise is, there are likely millions of people looking for help in whatever it might be that they need counsel on. Outside of Google search rankings, there is a lot of opportunity in social media marketing through hashtags as well.

To give you an example of the many different ways you can be growing your brand and law firm through Instagram and TikTok, check out these trending legal hashtags.

• #lawyers
• #law
• #lawyer
• #legal
• #lawfirm
• #lawyerlife
• #lawyersofinstagram
• #attorney
• #lawschool
• #attorneys
• #lawstudent
• #justice
• #lawstudents
• #supremecourt
• #advocate
• #legalnews
• #lawyering
• #court
• #personalinjury
• #indianlaw
• #attorneyatlaw
• #litigation
• #clat
• #lawyerslife
• #highcourt
• #advocates
• #legalupdates
• #judiciary
• #familylaw
• #lawyerstyle

Law Firm Marketing Tips and Social Media 

Instagram as a social media platform has grown well over the past few years, and if the platform gets used correctly, it can help your law firm grow. The above law firms have a good presence on Instagram with their niche content. 

If you enjoyed this article and found some great value in it, be sure to check out the latest content going live on LawyerSEOExperts.org today.

In the competitive world of legal resources and counsel, it’s important to make sure you are always ahead of the competition. In most cases, when someone is in need of legal help, they are likely to ask friends or family, or simply search through Google for a solution in their area.

This means it’s going to be important to have a great first impression, while also leaving a lasting memory to any potential customers or agencies looking for support.

And in most cases, a first-time customer to a legal organization often results in recurring visits and a customer for life.

In order to secure these longterm customers and improve the look and feel of your brand, we recommend the following tips.

1 – Media Coverage, PR and Promotional Materials

For legal firms and all agencies alike, doing any community work or donating to different organizations is always something good to showcase.

Whether it’s a magazine interview, a pamphlet to showcase the different services offered, or even some nice PR or community service that has been done through your organization — all of this praise can work well towards giving a great first impression to new audiences and partners.

A perfect example of this can be seen through Karen McCleave Lawyer, who continually contributes to different organizations and alumni, while also getting featured as a contributing donor in annual reports like the one shown below.

Whenever there are any types of promotional materials that can be made available for distribution, it’s a good idea to have them printed and showcased within your office area for others to see your effects on the community and for the common good.

2 – Write About Trending Topics on Social Media

Thanks to the non-stop world of social media, there is always something new trending and getting a lot of attention. And while this might lead to something new always up for discussion and being a hot topic, it can also lead to some new opportunities and PR for your firm.

When visiting a site like Twitter, it’s just a click away to see all of the latest trending topics in the world, and they can also be sorted by category as well.

Instead of simply viewing each passing trending topic, take a moment to leave your own expertise and resources for others to view.

Depending on the topics being discussed, many trending topics can be quite relevant to legal counsel and services your firm may offer.

3 – Launch a Blog that Covers Frequently Asked Questions

Another excellent way to improve the user experience on your site, is to add a blog with frequently asked questions and information that people are usually looking for.

By having this information in place and readily accessible, not only will it provide everything for your audience and potential customers, but will also save time for your legal team as well.

A great example of this can be seen on the Lockslaw website, as they have all of their most commonly asked questions laid out on a page, while having the answers right below.

When setting up a page like this on your site, not only are you providing your audience with more information, you are also improving your chances for ranking higher in Google as well.

The more written content that appears on your site, the more likely you are to appear in the search results for someone searching on that same question.

And with the legal industry being as competitive as it is, any help you can get in the SEO department is well needed.

How to Effectively Promote Your Law Firm

In the competitive world of legal advice and counsel, it’s important to make sure that your name and reputation stands out from the crowd. This is something that can easily be accomplished through each of the recommended tips and working methods mentioned above.

To get started in the process, review how your

Concrete ways to help you market your law firm: that’s what I propose in this article. The summer vacations are approaching, and you are certainly starting to think about the new school year and the good resolutions that could be made to make it dynamic.

Now you are convinced that your firm cannot do without a marketing and communication strategy. And because that you need to start one day, here are 5 tips that you can easily appropriate and share with your associates and your support functions in marketing, communication and business development.

Tip 1: Write and share your action plan.

You have regular partner meetings during which you discuss the firm’s future. Very often, the strategic axes remain wishful thinking and are not translated in an operational way.

To avoid stopping in the middle of the ford, establish a follow-up to share the action plan. Various means are at your disposal: a Powerpoint presentation that will be updated at each partners’ meeting, a simple Excel file with columns to be filled in as the actions are carried out, or the Trello application to manage your projects internally.

Whichever way you choose, make sure you write down and follow the different steps of the implementation. The icing on the cake is to set up indicators to evaluate the different steps of the action plan and take corrective actions if necessary.

Tip 2: Focus on customer satisfaction.

For your customers to want to keep calling on you again and again, you must be or become the professional they dream of. Satisfied clients don’t change lawyers because they trust you, and that’s priceless. What do your clients expect? Beyond your technical skills, which must be indisputable, professionals want lawyers who are accessible, good listeners and able to understand their issues. Within your firm, you will be able to score points if all the teams are committed to client satisfaction. Add to this a dose of innovative solutions, reasonable rates with adapted fee formulas and powerful communication: you will quickly find that your clients are loyal and motivated to recommend you to their relations.

Tip 3: Develop your network.

Lawyers have a network market, so you have to develop it. And to do this, you need to combine real and online actions. Participate in meetings, round tables, trade shows, breakfasts and other conferences. Stay focused on subjects that interest you and for which you can provide a professional response to your relationships. This can be live or offline; indeed, you can help others succeed and they will give it back to you!

Refine your presence on social networks and media, based on what suits you. Every lawyer should use LinkedIn to stay in touch with colleagues, clients, prescribers, and other business contacts. Remember to invite your new contacts, if possible before your first live meeting. You can extend your connections to personal relationships with whom you share on professional topics. Familiarize yourself with best practices on other social networks such as Twitter, Facebook or Instagram and use these tools professionally if you have the time or if you are helped by a dedicated team.

Tip 4: Set up routines.

Your files are busy, they are a priority because you are professionally responsible for them. As a result, you don’t have time to devote to development. And yet, you know that you have to sow to reap, and that in new business, it sometimes takes a lot of time to win a new client.

So what, are you doomed to play the “cat that bites its own tail”? Not if you agree to set up routines that will fit naturally into your work day. Here are a few examples of what you could put in place to ensure regular arrivals of new files and new clients.

Daily Routine :

• Call a client to maintain contact or to take advantage of an unexpected opportunity.
• Watch your messages and notifications on LinkedIn to react without undue delay.

Weekly Routine :

• Have lunch with a relationship you don’t know what you need.
• Participate in an off-site event.

Monthly and Quarterly Routine :

• Write an article for your firm’s website or a column for a professional publication.
• Speak at a reference event on one of your favourite topics.

Tip #5: Invest in your communication.

Professionalizing your communication will allow you to distinguish yourself from other firms that have not taken the same approach. Whatever the budget you devote to it, whether the resources are internal or external, consider it an investment that will enable you to achieve your short, medium and long-term objectives.

Here are some ideas for actions you can take to make your communication a tool for your development.

• Ask your customers to evaluate you: carry out a marketing study of customer satisfaction to find out how to make your service offer evolve.
• Update your website: website obsolescence is fast, prepare a V2 to stay up to date. Add new service offers, communicate on everything that can be said. 
• Optimize the natural referencing of your website: check it regularly and make it lively so that it is Google friendly.
• Have a real content strategy: choose the topics on which you want to be referenced and be an inexhaustible source for your community. 
• Make press relations: PR is not reserved for the “big guys”, any law firm can get in touch with the media of the profession and interest journalists with relevant information.

If you follow these five tips in whole or in part, you will find that the change will be there. And if you are looking for more tips and advice, don’t forget to visit our main page.

Every businessman wants his business to grow. This is the same of law firms and independent attorneys and legal experts as well. But for that to happen, something must be done.

You must wonder, ‘what?’. The businessman needs leads. What are leads then? Leads are individuals or businesses which may turn out to be prospective clients. When there are enough leads, sales will increase. Increase in sales means increase in revenue.

There are many ways to generate or get more leads; through social media advertising, marketing, direct contact with leads or customers using FAQs or surveys, email marketing and so on.

Using Email Marketing or Opt-in Email Leads

Once a business is established, email lists has to be created. Personalise your email communication or lists and using opt-in email leads, regularly share informative or useful  content while solving common customer problems. Doing this, healthy relationships will be established between you and your customers and more leads can be generated.

Opt-in email leads targets a specific group of people or customers or subscribers who are already committed to your business. In order to get more opt-in email leads, more email lists are needed. Your email lists should be made up of subscribers who opted in for your content.

To amass a large number of email lists, you find a way to reach people. This can be done through online groups, blogs, twitter, Facebook etc. But more is involved apart from finding a way to reach people. You have to get these people to give you their email addresses. To do that, pop-ups that involve opt-in emails are effective. Using pop-ups, opt-in forms/emails allows you a quick way to overlay their existing or current pages or content. These pop-ups should have exit boxes, so that one can easily remove it from the landing pages. 

Also, create captivating or interesting content that will make them give up their email address easily. The content has to provide a solution to a problem or a frustrating situation at a time. The content can bear discounts, freebies or time-limited offers. And those discounts, freebies or offers are collectively called Lead magnets. Lead magnet is anything you offer your visitors in exchange for their email address. These visitors want something of value and something that can help them in exchange of their email addresses. Steps that the visitors need to follow to get an offer or a discount should not be tedious . It must be quick and easy to follow. One step guide to an offer is more attractive to a 20 step guide. While doing so, also provide a sense of security to visitors who click on the opt-in email by creating a double opt-in as a confirmation step. This is to ensure that your subscribers are willing and interested in your products.

Remember, the more subscribers you have in your email lists, the more leads you will generate. As you grow your opt-in email leads, these leads contribute to increase in business sales.

Getting email lists and leads is not only enough, you have to make them loyal customers or qualified leads; leads that will generate income for you. To do that, upgrade your email content using regular, new features with bonus offers, newsletters, providing a comment or feedback section to know what they think of a particular product and what they want from you and your company. 

Closing leads

Not everyone who becomes part of your email lists becomes a lead. That is where closing leads comes into play. Using customer service representatives trained to assist customers, leave a lasting and good impression on your potential customers. This will help these potential customers who might not be responsive at the moment to return in the nearest future.

Calculation of the value of a lead

In order to get the value of leads that you currently have, all you have to do is divide the amount of money you get from email opt in customers or subscribers by the number of emails you have in your database.

Timing and Frequency in Opt-in Emails

Timing and frequency are important when it comes to displaying pop-ups and sending emails. Pop-ups should not appear so often that potential subscribers become irritated and lose interest. This also applies to sending emails.

Pop-ups can appear at strategic times and places or apps which can catch the interest of the potential customers. Appealing content as we discussed can help heighten and keep them interested. Keeping your potential leads interested can turn them to loyal customers, thus generating more business sales for increased revenue.

Quick Points to consider while using Email Marketing

• The subject has to be appealing if you want your potential leads to read your content.
• The content should not be lengthy rather it should be brief and engaging.
• Add them ( i.e. your content) to social media platforms to easily redirect visitors to your own social media page.
• Do not forget to include images to make your content colourful and enticing.
• Add your link for your email address. This is to ensure easy referral to relevant content.
• Add a share button on your page after someone clicks on your opt-in email and signs up for your content.
• Align your offers to your company’s or business’ products.
• Add a call-to-action (CTA) button to provide more needed information or services. This call-to-action (CTA) button appears at the top half of the email.
• Provide social proof alongside your offers. The social proof might include testimonials, third party reviews and more.

Lead Generation Tools for Email Marketing

      There are quite a number of tools out there one can use to generate more leads using email marketing.

1. Email marketing services includes;
   1. Constant contact.
   2. AWeber.
2. Email address finders includes;
   1. Hunter.
   2. Aeroleads.
   3. Voila Norbert.

Conclusion

Keep in mind that generating leads is not just about getting people to click on your opt-in emails. It is also about nurturing them into loyal customers; qualified leads who will help you boost your business sales.

Marketing is an effective way to grow a business, and this is even more true in the world of legal services and law firm agencies. With new leads and clients coming and going at all times, it’s important for all businesses in this space to focus on client support and engagement at all times.

With this in mind, not everyone will know the products or services you offer without strategic marketing from you. So this means you need to cater to their needs, while also automating and implementing advanced communication services at the same time.

Every business is unique on its own and each requires a particular marketing strategy different from another. That is why you need to understand the right marketing tool for use for your business. Marketing also creates an opportunity for people to know about what you do and the best or easiest means to get you. You don’t have to move from place to place to create your business awareness. With  the right marketing tool, you should be able to achieve this right from the comfort of your home. Some of these marketing tools you can use are email and chatbot.  

Before the Internet, some marketing tools were not so efficient. There may be a lap in time because of GMT differences in the world and dissatisfaction of customers because of the wide gap in distance between them and the business owners. However, internet marketing, such as email marketing and chatbot marketing, has bridged these gaps. Nowadays, you can engage in effective marketing with either email marketing or chatbot marketing. Not only are you sure of creating a wider range for your business awareness, but there is also a guarantee of a boost in your profit.

There may be some challenges in deciding the right marketing tool for your business. Thus, between email marketing and chatbot marketing, which is the best for you. Before pitching your tent on either of them, you must understand how they work, their pros and cons. 

There’s no need for you to worry anymore. We will guide you with that decision. Before we proceed, you need to understand what each term means.

What is Email Marketing?

  Email marketing is an act of creating a relationship with a group of people by sending electronic commercial messages. With this marketing, you use emails to send advertisements to your prospects and existing customers to create brand awareness and build trust and loyalty.

What is Chatbot Marketing?

This is the use of a computer program to manage the customer service of your business. It involves the use of a computer program called bots. The bots can be on your website or your app and they can answer questions from your customers. They have artificial intelligence. Chatbots create opportunities to minimize costs in your business. This will enable a huge business profit margin. They help you maintain a reasonable cost to your customers and increase their loyalty to you. They can also upsell a customer or start to discuss with a visitor on your website. 

Below are some vital points you need to know regarding email marketing vs chatbot marketing.

One is With Electronic message and the Other is With Computer Program

Using email marketing for your business entails sending electronic messages to your customers. The guarantees a person-person interferes with you and your customers. Enquires and complaints from customers are handled by humans. But with the use of chatbots, you entrust the bots, which are computer programs to run the business. The bots will only be able to function according to the particular pre-programmed algorithm. This means that their conversation to customers may not get to any area you do not program the bots. This can bring customer dissatisfaction. 

One Opens And the Other Clicks

With the use of email marketing for your business, the customers open the emails. However, with chatbot marketing, the bots prompt customers to clicks. In this area, some customers may prefer to just open the email and read without engaging in clicks and chats, like aged people. With them, email marketing will yield more positive results. However, for younger customers, who may prefer the clicks, chatbots are more effective for your business. 

One tells and the other talks

The email marketing will tell your customers and prospects about your business through advertisements and other information in the mail you sent. The customers will not receive answers to clarify them from the advert mail you’ve sent. But with the use of chatbot marketing, the bot talks with the customers by starting a dialogue with them.

One Gives spams, and the Other is by Contact

We always find spam emails in our email inboxes. Many spams are from marketers not familiar with us. That is to say that email marketing creates opportunities for many Inbox spams. Using chatbot marketing, spamming is only possible for people, who are in contact with the bots. 

One Creates a Better Personalized Experience Than the Other

Although email marketing will allow you to create a personalized experience with your customers, chatbot marketing does this better. For instance, with chatbot marketing, you will create personalized information for your customers based on the feedback they’ve given in the past.

One Can Share Contents and the Other is Just Dialogue

With the use of email marketing, there is room for your customers to share the contents of the mail with their contacts. This is good for your business as it creates room to expand your brand. However, with chatbots, your customers have a dialogue with the bots which cannot be shared. This dialogue may be more beneficial to your customers but the doesn’t such great benefits to your business growth.

One Gives Prompt Customer service Than the Other 

With chatbot marketing, your customers will always get quick responses in customer-service issues. Through dialogues with the bots, customers get direct and fast replies. There is no queue in customer service when you are using chatbot marketing. But with the use of email marketing, it may delay responses. It is not instantaneous as with chatbots. 

Conclusion

With a good understanding of email marketing and chatbot marketing, you now understand which is better for your business. Remember that you can use both for your business. However, if you want to provide quality customer support on consultations with humans for your customers, chatbots can’t give you that. For a full-fledged human-human interaction, email marketing remains your best option.

Do you have a law practice in New Jersey and need to use SEO techniques better? If you are not sure where to start, read on. Perhaps you don’t think you have the time to devote to the marketing aspect of your Law Firm. Like any business, your Law Firm needs marketing so you will need to find some time to do this. Especially noteworthy, is the use of SEO known as search engine optimization techniques to bring natural results to your page.

What is SEO for attorneys?

Search engine optimization is done the same way for attorneys as it is done for any other type of online business or website. It is a skillful use of keywords, both short and long-tail keywords that appeal to the “bots” and search engines to bring the right customers to your page.

Without getting too technical, this is a form of marketing that speaks to the technical end of things and allows you to match up your legal services with people who are the most likely to do business with you.

Creating Backlinks to Improve SEO

One important aspect of SEO techniques is that you create backlinks and content that will continue to help you for many months lighter. Unlike paid advertising that you might do with Google AdSense or Facebook ads, the content that you put out will continue to provide you with incoming targeted traffic that will pay off for years to come. But only if you do it correctly.

So Little Time

The problem is that SEO takes some time to do and sometimes it’s just hard to find the time to do that while running your legal practice. After all, you need to focus on the needs of your clients and working on even one site takes a lot of time and energy.

So what should you do to make sure that you give your clients all of the attention you need while continuing to create better leads for future clients so that you can obtain to grow your legal business?

<h>The Benefits of Outsourcing</h2>

Outsourcing can be done for a variety of tasks and jobs that you don’t have time to do as a business owner or a lawyer. In the book by Timothy Ferriss, The 4-Hour Work Week, Ferris implies that you can outsource pretty much anything. He gives extreme examples of Howard Hughes who often outsourced a strange job like leaving a hamburger in a tree for a neighbor and feeding his goldfish while he was gone away on holiday.

Lawyers also can outsource any task they do not have time to do. So where should you look for the SEO people that can help you optimize your page for the search engines while still producing good quality for your Law site?

Where to Find Outsourced Workers and Freelancers

Some of the places you can find outsourced legal assistance are Fiverr.com, Elance.com, and Odesk.com. Alternately, you can put an ad in the paper in your local area and see who responds to the ad to try to get some responsible legal assistance. Remember, though, what you are looking for is good SEO freelancers who know how SEO works. You need an internet marketing specialist. Knowledge of the law is not as important as knowing how SEO works and how to maximize it for your target audience.

If you understand SEO techniques yourself, taking a week or so to train them may be well worth your while. Then they will be able to learn the skill from you, and they will know what you expect when you start doing SEO for their Law Firm.

What are the qualities of a good SEO freelancer?

1. Attention to detail

2. Proper use of short and long-tail keywords

3. Adequate keyword research

4. Backlink skills and understanding of Google algorithms

5. Ability to check links and maintain and monitor progress

As long as the freelancer has a total understanding of what makes good SEO and how it must be balanced with excellent high-quality content, you can find someone to help your site grow. 

Which keyword should you use?

This is always one of the questions that lawyers and law firms have regarding which keywords they should use for their SEO. You will need to choose some keywords that you want your SEO freelancer to use before you assign them a job. 

So think carefully about which words people might use to come to your site. If you have the code from a tool such as statcounter.com, you will know the keywords they are using. Some of the most popular keywords or things like divorce attorneys, New Jersey divorce attorneys, or family law practice lawyers.

These are all examples of long-tail keywords that someone who wants either a divorce or a family attorney in New Jersey might use as search terms. You have to apply a little psychology to match your services up with the people who need it most. So think like the searcher and get in their head as to what you do and how your customers will find you.

Why Outsource SEO

The best reason that you should outsource SEO and page maintenance is so that you can do what you went to school for which is to help people with their legal problems. If you were always tied down with what your website is doing how many visitors are getting or where they’re coming from, you would not have time to devote to your legal practice.

Whatever you decide to do, remember to use SEO along with high-quality, meaningful content that is full of topics that will appeal to the people who need to find you most. Including a blog is important because this allows you to create topics and expound on legal facts and ideas that inform your audience about legal information that is valuable to them.

Feel free to use our site anytime to find what you need and think about how listing your site in our directory might help people find you. 

SEO is still alive and well. Millions of sites use this technique to increase quality traffic to their websites. Lawyers and attorneys tend not to be tech experts, so they often seek out the help of an SEO expert to help them understand how to use this to their advantage.

In this post, we’ll take a look at some of the essentials of SEO and how you can use the power of SEO to help promote your local attorney or law firm’s website.

What is SEO?

SEO stands for “search engine optimization.” Another terms often used in this context is “search engine marketing.” Search engine marketing is just the act of using keywords and SEO techniques to actively market a site or gain quality views and engagement through the use of search engine optimization techniques.

If you have a law firm that you want to use SEO with, below are 11 tips that will help you reach your marketing goals.

Think like the searcher

One of the biggest mistakes website owners make is that they think like the site owner, rather than the searcher. To appeal to searchers, you need to think as they do. Ask yourself what terms or keywords your most relevant visitors would use to find your content, products, or services. Then include these words in your copy at the right places.

Use valuable but competitive keywords

Address the problems of your clients and potential clients by offering legal solutions for common legal issues and problems. The proper use of valuable keywords that will be matched up with searches as well as the use of competitive keywords will help improve your results. You can do keyword research to discover new keywords that your competition is not using as often so that you can get most of the traffic from these keywords.

Focus on geographic marketing

People need local attorneys, lawyers, and law firms in their town or district in case they need representation in their local court. If you focus on getting targeted traffic in your area, you’ll be more likely to get traffic from your geographic area. Use the name of your city and town such as Toms River, New Jersey to get the attention of your local clientele.

Follow all legal practices, ethics, and standards

It is important that you follow all legal practices, ethics, and standards of your state and local legislation and legal standards that are backed by credible agencies such as the New Jersey Bar Association or the American Bar Association. This makes your website more credible when you can back up your content from the licensed legal agencies that determine how the legal profession is carried out in your state.

Avoid keyword stuffing or other Black Hat techniques

Keyword stuffing is considered a “Black Hat” technique that is punished by Google. It involves the overuse of certain keywords to get views while ignoring the quality or content of the article or information. The most important thing is to create high-quality content while using short and long-tailed keywords to bring in targeted traffic.

Use social media and other platforms to complement your SEO content

More legal sites are choosing to become more active on social media these days, and it has paid off in a big way. The statistics about social media show the importance of having a strong social media presence 

Include keywords in alt tags, titles, and meta data

One trick with SEO is to use your primary keywords in your alt tags, titles, or metadata. This helps the search engines find you faster and adds to the natural results of your SEO efforts. Meta descriptions can also help by helping the search engines find the people who want what you offer. If you don’t know how to do these things, you may want to find a freelance SEO expert to help.

Link appropriately to credible authority sources

Linking out to the highest quality sources is also important. Make sure all of your links work and that they are relevant to your content. Also, work on creating content that is mobile-friendly on your website and your blog. You can use this mobile-friendly test to see if your site is ready for mobile users.

List and describe your core practice areas

Legal sites are best used to help visitors understand what you do as well as to address legal topics. Make sure and include some short but descriptive sections that tell visitors how you can help them and focus on your areas of legal expertise, the number of cases you’ve won, and other statistics.

Create a topic-focused blog

Blogs are the new Holy Graille of website promotion. By having a blog that complements your other content that is topic-focused, you will create a loyal following that will come back for more each time you create a post. If you create videos or podcasts (see section below), you can create even more hype for your website by including the media within your blogs. Start with a catchy title and then use the same keywords in the first paragraph and the last paragraph of your blog post, for starters. Make sure your use of keywords is relevant to the topic and that it holds value for your readers.

For law firms, you may want to focus your blog posts on a variety of different legal topics such as types of crimes, state statutes for crimes in your state of residence, and how to find a good attorney, for example. Get topics from customer emails or questions, social media posts, and your own experience to build credibility on your blog and website.

Consider doing videos or a podcast

Videos and podcasts can add a whole new aspect to your content. When people see a visual or hear an informative podcast about your legal practices or law firm, they trust you more. Law firms and other business sites that come out with media to complement their other content have a higher return on their investment and increased customer engagement.

Other Resources

We hope these eleven tips will help you promote your site using natural SEO for your law firm’s website or blog and that you’ll be inspired to think of your ideas to help improve your branding online. If you need a bit more inspiration, here’s another site you can check out on tips for SEO for lawyers.

In the past, the legal profession was somewhat reluctant to advertise or have a presence online. Some in the Bar Association felt it was not a niche area that should operate online due to the sensitivity of information by clients and the possibility of a data breach. But most lawyers have now realized that you can have a website that provides information to your clients without having to risk dealing with personal information.

Most lawyer sites have a contact form where you can leave your basic information and ask for a callback and set up an appointment that you do live in the attorney’s office. The American Bar Association’s official viewpoint on online lawyers is to do so at their own risk. They have a page up that shows the level of security they have observed with online sites in many of the states. This page mainly deals with cloud services used by attorney websites and how they can be more secure in their data collection and transfer practices.

Basically, as long as a client does not put information about their case online or in emails to lawyers, there should be no reason to worry about the security. Most legal sites are highly valuable to legal clients as they give important legal information to people who are in need of legal help while offering a contact form for them to ask for an appointment with a lawyer.

Link Building Practices

When it comes to link-building for attorneys and legal firms, there are some standards and ethics considerations you should keep in mind if you own a legal website. Below are some tips to consider when building links on your legal sites that keep in mind the general ethics of the legal profession.

1. Focus on geographic searches by location. When linking to other sites, focus on making your search results specific to your geographical location. This will avoid sending people from your site to other locations where you will be promoting other areas rather than your own area. If you are referring people to generic legal information sites, that’s fine. But always focus on your state or regional area most.

2. Provide valuable information about legal matters and situations. The main reason people come to legal sites is for information about legal issues that they do not understand. Often they have been arrested for a crime or think they could be arrested. If the legal issue involves civil law or procedures, you can focus on that to give visitors information on what civil cases involve.

3. Put links to the main site in all blog articles to increase backlink strength with Google. As long as your links are relevant, quality links, you can put plenty of them in your articles back to your main site or contact page to increase your ROI and engagement levels. If you link out to other sites, make sure you are sending them somewhere that will be beneficial to them while staying relevant to your topic. For example, if you are discussing how to find a good lawyer in your blog article, provide a page with tips on how to find the best lawyers in your area. Then be sure to include a link to your own law site for local people searching for legal help.

4. Use linking in all YouTube video ads and other media in the descriptions. When you create video content or other media for your legal site or blog, you should always put in a powerful “call-to-action” within the body of your YouTube or other video description. Include your links to social media as well as to your main site also. You may also want to include a link to your contact form at the bottom of your YouTube description with a strong call-to-action. 

5. Provide several other services to visitors like a photo gallery or list of legal services. While your focus should be on legal issues and your legal services, you can also provide some other perks like a nice photo gallery or other aspects to increase your views and engagement levels. Just make sure your other links are relevant to what you do as a legal firm and don’t stray too far from your topics or services.

The Most Important Things

Successful websites are highly focused on their topic. If you are a lawyer and want to create a successful website, you must focus on what you do best and how you can solve your client’s problems. Try to put yourself in the place of your potential clients who have a specific legal problem they are seeking help with. 

This is how you engage potential clients to want to learn more about what you do as a law firm. Be sure to include a strong section about your attorneys where they can get to know the lawyers who will actually be helping them with their case. They need to know a little about the attorneys and their credentials before they will want to contact you. Providing a link back to the attorneys’ social media sites and biography pages may also be helping in increasing the trust level of clients for your lawyers.

Focus on sign up or contact page

Remember the end result of your website. You want to provide valuable legal information that will help people understand the legal process. But you also want to get them to sign up for a free consultation. This is where you will provide a link in your final call-to-action on your site to ask them to sign up for a free appointment.

Getting the initial appointment where you can meet the client and see if you can help them is the key to getting regular clients in your geographic area that will help you build your law practice using your online website to do so.

Follow all standards for legal practices

As a legal firm, you are probably quite familiar with the standards of ethics in your state that you must follow to be in compliance with the regulations. You should make sure you are familiar with all of the regulations in your area and keep in mind all ethical practices of both civil and criminal law in your state.

Finally, make sure you provide a link to your credentials such as your law degree or other licensing if needed to help increase your level of credibility.

Using backlinks to promote and improve the impact of your brand can help you as a legal firm as long as you follow the standards and provide value to your potential customers.