With more and more people using Instagram nowadays to browse images and videos content, there are increasingly high chances of these users’ becoming prospects for law firms.
Instagram is an excellent platform for law firms to market their brand online. Though the average users’ age gets skewed towards younger audiences, the increase of adults embracing this platform has made it viable for law firms to tap their social media strategy.
The annual social law firm index saw that the current year has 31% of the Am Law 200 legal firms active on Instagram, a 52 % growth from the 2019 report. Many law firms are taking advantage of the Instagram platform as even young professionals, including models, fashion designers, actors, and people in the show biz industry, require legal help for their contracts, agreements, or any professional disputes.
With their aesthetic strategy and authentic profile, these firms make themselves appear attractive and professional and align themselves to the crowd outlook on the platform. The platforms allow brands to learn more about them and get curious about what is the professional edge these firms bring to the platform.
If you are in the legal practice and want to grow your clientele on Instagram, take a look at these 7 law firms that have maximized the power of Instagram to expand their reach.
1. DLA Piper
It is one of the most well-known law firms operating globally. They have a significant presence on social media with a large following and engagement on Instagram. The firm already has more than 5000 followers, and each of its posts earns an average of 100 likes. The reason behind the high engagement rate is the topics of the firm posts that the audience can relate to. DLA Piper uses the Instagram platform not to offer its services or showcase cases studies but to share employee experiences and promote their work culture. The majority of the posts feature employees, accomplishments, office events, and outings.
Last year the DLF Piper created a campaign called the “voices of DLF Pipers,” The attorneys shared their personal experiences on what they love about the firm. Almost all the firm posts are tagged to # proudtobedlapiper to create a global community with their branches worldwide and show pride in their work as a legal firm.
2. White & Case
White & Case law firm has a large following, with just under 5000 followers. The firms’ posts are consistent, well color-coordinated to match the black and azure branding, and aesthetically pleasing to look at.
White & Case uses plenty of video content, leading to high viewer engagement. The contents focus on the employees and represent the firm’s culture. The videos highlight the employees’ testimonials and the application process. The firm attractively promotes its workplace culture and attracts new talents through this.
3. Norton Rose Fulbright
Norton Rose Fulbright uses the Instagram platform by posting eye-catching photographs their employees take. Photographs include the iconic Empire State Building to the London Bridge and many beautiful photos taken from the far corners of the globe.
The firm has more than 3000 followers, and the engagement with its posts is consistent. The firm also shares in their Instagram bio their brand’s hashtag, #lawaroundtheworld. It becomes a live link to the page that contains all the posts with that hashtag. Employees embrace this hashtag and share it on their social media accounts, showcasing the brand to the people.
4. Greenberg Traurig
Greenberg Traurig’s Instagram account has around 2000 followers in 39 cities, and they usually feature employee-based content. The posts feature employees attending the firms’ events and outing outside the workplace. Also, employee testimonials get shared on the platform on working with Greenberg Traurig. These posts generate an average of 50 likes per post.
The law firm uses the Instagram platform for stories and feeds and promotes with short audio snippets on their podcast. A range of topics that focuses on training and recruitment get shared in the feed. They share the experiences of their summer associates and engage millennials who want to know what it is like working for the firm.
5. O’melveny & Myers
O’melveny & Myers targets the millennials on their Instagram page by posting stories highlighting and covering CSR (Corporate Social Responsibility). Each location of its six offices showcases stories that feature the summer associate program. These stories show the associates attending conferences, exploring their cities, and taking a trip to Disneyland. The firm uses the hashtags #OMMgivesbackand #cOMMitment2OMMunity on their posts, highlighting employees giving back to society. Some posts show employees and their families participating in Coastal Clean-up day.
6. Frankl Kominsky
Frankl Kominsky is an injury law firm in Florida have a massive number of followers. The firm has 10,200 plus followers with an active following of nearly 50%. The Instagram account has close to 2000 posts. The firm highlights its commitment to diligent legal representation and client service. Many posts feature reviews from clients through authentic, short, meaningful quotes. These quotes highlight the strengths, irrespective of which area they specialize in.
7. Juliet Laycoe
Juliet Lace is an experienced divorce and family attorney and author. The firm provides legal assistance for counseling family-related matters. The Instagram account has the hashtag #divorcelaywer with over 322 followers. The posts carry the right hashtags with plenty of wisdom that boosts visibility.
Trending Legal Hashtags on Instagram
No matter what type of legal services and advice you might have an expertise is, there are likely millions of people looking for help in whatever it might be that they need counsel on. Outside of Google search rankings, there is a lot of opportunity in social media marketing through hashtags as well.
To give you an example of the many different ways you can be growing your brand and law firm through Instagram and TikTok, check out these trending legal hashtags.
Law Firm Marketing Tips and Social Media
Instagram as a social media platform has grown well over the past few years, and if the platform gets used correctly, it can help your law firm grow. The above law firms have a good presence on Instagram with their niche content.
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