Marketing is an effective way to grow a business, and this is even more true in the world of legal services and law firm agencies. With new leads and clients coming and going at all times, it’s important for all businesses in this space to focus on client support and engagement at all times.
With this in mind, not everyone will know the products or services you offer without strategic marketing from you. So this means you need to cater to their needs, while also automating and implementing advanced communication services at the same time.
Every business is unique on its own and each requires a particular marketing strategy different from another. That is why you need to understand the right marketing tool for use for your business. Marketing also creates an opportunity for people to know about what you do and the best or easiest means to get you. You don’t have to move from place to place to create your business awareness. With the right marketing tool, you should be able to achieve this right from the comfort of your home. Some of these marketing tools you can use are email and chatbot.
Before the Internet, some marketing tools were not so efficient. There may be a lap in time because of GMT differences in the world and dissatisfaction of customers because of the wide gap in distance between them and the business owners. However, internet marketing, such as email marketing and chatbot marketing, has bridged these gaps. Nowadays, you can engage in effective marketing with either email marketing or chatbot marketing. Not only are you sure of creating a wider range for your business awareness, but there is also a guarantee of a boost in your profit.
There may be some challenges in deciding the right marketing tool for your business. Thus, between email marketing and chatbot marketing, which is the best for you. Before pitching your tent on either of them, you must understand how they work, their pros and cons.
There’s no need for you to worry anymore. We will guide you with that decision. Before we proceed, you need to understand what each term means.
What is Email Marketing?
Email marketing is an act of creating a relationship with a group of people by sending electronic commercial messages. With this marketing, you use emails to send advertisements to your prospects and existing customers to create brand awareness and build trust and loyalty.
What is Chatbot Marketing?
This is the use of a computer program to manage the customer service of your business. It involves the use of a computer program called bots. The bots can be on your website or your app and they can answer questions from your customers. They have artificial intelligence. Chatbots create opportunities to minimize costs in your business. This will enable a huge business profit margin. They help you maintain a reasonable cost to your customers and increase their loyalty to you. They can also upsell a customer or start to discuss with a visitor on your website.
Below are some vital points you need to know regarding email marketing vs chatbot marketing.
One is With Electronic message and the Other is With Computer Program
Using email marketing for your business entails sending electronic messages to your customers. The guarantees a person-person interferes with you and your customers. Enquires and complaints from customers are handled by humans. But with the use of chatbots, you entrust the bots, which are computer programs to run the business. The bots will only be able to function according to the particular pre-programmed algorithm. This means that their conversation to customers may not get to any area you do not program the bots. This can bring customer dissatisfaction.
One Opens And the Other Clicks
With the use of email marketing for your business, the customers open the emails. However, with chatbot marketing, the bots prompt customers to clicks. In this area, some customers may prefer to just open the email and read without engaging in clicks and chats, like aged people. With them, email marketing will yield more positive results. However, for younger customers, who may prefer the clicks, chatbots are more effective for your business.
One tells and the other talks
The email marketing will tell your customers and prospects about your business through advertisements and other information in the mail you sent. The customers will not receive answers to clarify them from the advert mail you’ve sent. But with the use of chatbot marketing, the bot talks with the customers by starting a dialogue with them.
One Gives spams, and the Other is by Contact
We always find spam emails in our email inboxes. Many spams are from marketers not familiar with us. That is to say that email marketing creates opportunities for many Inbox spams. Using chatbot marketing, spamming is only possible for people, who are in contact with the bots.
One Creates a Better Personalized Experience Than the Other
Although email marketing will allow you to create a personalized experience with your customers, chatbot marketing does this better. For instance, with chatbot marketing, you will create personalized information for your customers based on the feedback they’ve given in the past.
One Can Share Contents and the Other is Just Dialogue
With the use of email marketing, there is room for your customers to share the contents of the mail with their contacts. This is good for your business as it creates room to expand your brand. However, with chatbots, your customers have a dialogue with the bots which cannot be shared. This dialogue may be more beneficial to your customers but the doesn’t such great benefits to your business growth.
One Gives Prompt Customer service Than the Other
With chatbot marketing, your customers will always get quick responses in customer-service issues. Through dialogues with the bots, customers get direct and fast replies. There is no queue in customer service when you are using chatbot marketing. But with the use of email marketing, it may delay responses. It is not instantaneous as with chatbots.
With a good understanding of email marketing and chatbot marketing, you now understand which is better for your business. Remember that you can use both for your business. However, if you want to provide quality customer support on consultations with humans for your customers, chatbots can’t give you that. For a full-fledged human-human interaction, email marketing remains your best option.