Every businessman wants his business to grow. This is the same of law firms and independent attorneys and legal experts as well. But for that to happen, something must be done.
You must wonder, ‘what?’. The businessman needs leads. What are leads then? Leads are individuals or businesses which may turn out to be prospective clients. When there are enough leads, sales will increase. Increase in sales means increase in revenue.
There are many ways to generate or get more leads; through social media advertising, marketing, direct contact with leads or customers using FAQs or surveys, email marketing and so on.
Using Email Marketing or Opt-in Email Leads
Once a business is established, email lists has to be created. Personalise your email communication or lists and using opt-in email leads, regularly share informative or useful content while solving common customer problems. Doing this, healthy relationships will be established between you and your customers and more leads can be generated.
Opt-in email leads targets a specific group of people or customers or subscribers who are already committed to your business. In order to get more opt-in email leads, more email lists are needed. Your email lists should be made up of subscribers who opted in for your content.
To amass a large number of email lists, you find a way to reach people. This can be done through online groups, blogs, twitter, Facebook etc. But more is involved apart from finding a way to reach people. You have to get these people to give you their email addresses. To do that, pop-ups that involve opt-in emails are effective. Using pop-ups, opt-in forms/emails allows you a quick way to overlay their existing or current pages or content. These pop-ups should have exit boxes, so that one can easily remove it from the landing pages.
Also, create captivating or interesting content that will make them give up their email address easily. The content has to provide a solution to a problem or a frustrating situation at a time. The content can bear discounts, freebies or time-limited offers. And those discounts, freebies or offers are collectively called Lead magnets. Lead magnet is anything you offer your visitors in exchange for their email address. These visitors want something of value and something that can help them in exchange of their email addresses. Steps that the visitors need to follow to get an offer or a discount should not be tedious . It must be quick and easy to follow. One step guide to an offer is more attractive to a 20 step guide. While doing so, also provide a sense of security to visitors who click on the opt-in email by creating a double opt-in as a confirmation step. This is to ensure that your subscribers are willing and interested in your products.
Remember, the more subscribers you have in your email lists, the more leads you will generate. As you grow your opt-in email leads, these leads contribute to increase in business sales.
Getting email lists and leads is not only enough, you have to make them loyal customers or qualified leads; leads that will generate income for you. To do that, upgrade your email content using regular, new features with bonus offers, newsletters, providing a comment or feedback section to know what they think of a particular product and what they want from you and your company.
Not everyone who becomes part of your email lists becomes a lead. That is where closing leads comes into play. Using customer service representatives trained to assist customers, leave a lasting and good impression on your potential customers. This will help these potential customers who might not be responsive at the moment to return in the nearest future.
Calculation of the value of a lead
In order to get the value of leads that you currently have, all you have to do is divide the amount of money you get from email opt in customers or subscribers by the number of emails you have in your database.
Timing and Frequency in Opt-in Emails
Timing and frequency are important when it comes to displaying pop-ups and sending emails. Pop-ups should not appear so often that potential subscribers become irritated and lose interest. This also applies to sending emails.
Pop-ups can appear at strategic times and places or apps which can catch the interest of the potential customers. Appealing content as we discussed can help heighten and keep them interested. Keeping your potential leads interested can turn them to loyal customers, thus generating more business sales for increased revenue.
Quick Points to consider while using Email Marketing
- The subject has to be appealing if you want your potential leads to read your content.
- The content should not be lengthy rather it should be brief and engaging.
- Add them ( i.e. your content) to social media platforms to easily redirect visitors to your own social media page.
- Do not forget to include images to make your content colourful and enticing.
- Add your link for your email address. This is to ensure easy referral to relevant content.
- Add a share button on your page after someone clicks on your opt-in email and signs up for your content.
- Align your offers to your company’s or business’ products.
- Add a call-to-action (CTA) button to provide more needed information or services. This call-to-action (CTA) button appears at the top half of the email.
- Provide social proof alongside your offers. The social proof might include testimonials, third party reviews and more.
Lead Generation Tools for Email Marketing
There are quite a number of tools out there one can use to generate more leads using email marketing.
- Email marketing services includes;
- Constant contact.
- Email address finders includes;
- Voila Norbert.
Keep in mind that generating leads is not just about getting people to click on your opt-in emails. It is also about nurturing them into loyal customers; qualified leads who will help you boost your business sales.