In the competitive world of legal resources and counsel, it’s important to make sure you are always ahead of the competition. In most cases, when someone is in need of legal help, they are likely to ask friends or family, or simply search through Google for a solution in their area.
This means it’s going to be important to have a great first impression, while also leaving a lasting memory to any potential customers or agencies looking for support.
And in most cases, a first-time customer to a legal organization often results in recurring visits and a customer for life.
In order to secure these longterm customers and improve the look and feel of your brand, we recommend the following tips.
1 – Media Coverage, PR and Promotional Materials
For legal firms and all agencies alike, doing any community work or donating to different organizations is always something good to showcase.
Whether it’s a magazine interview, a pamphlet to showcase the different services offered, or even some nice PR or community service that has been done through your organization — all of this praise can work well towards giving a great first impression to new audiences and partners.
A perfect example of this can be seen through Karen McCleave Lawyer, who continually contributes to different organizations and alumni, while also getting featured as a contributing donor in annual reports like the one shown below.
Whenever there are any types of promotional materials that can be made available for distribution, it’s a good idea to have them printed and showcased within your office area for others to see your effects on the community and for the common good.
2 – Write About Trending Topics on Social Media
Thanks to the non-stop world of social media, there is always something new trending and getting a lot of attention. And while this might lead to something new always up for discussion and being a hot topic, it can also lead to some new opportunities and PR for your firm.
When visiting a site like Twitter, it’s just a click away to see all of the latest trending topics in the world, and they can also be sorted by category as well.
Instead of simply viewing each passing trending topic, take a moment to leave your own expertise and resources for others to view.
Depending on the topics being discussed, many trending topics can be quite relevant to legal counsel and services your firm may offer.
3 – Launch a Blog that Covers Frequently Asked Questions
Another excellent way to improve the user experience on your site, is to add a blog with frequently asked questions and information that people are usually looking for.
By having this information in place and readily accessible, not only will it provide everything for your audience and potential customers, but will also save time for your legal team as well.
A great example of this can be seen on the Lockslaw website, as they have all of their most commonly asked questions laid out on a page, while having the answers right below.
When setting up a page like this on your site, not only are you providing your audience with more information, you are also improving your chances for ranking higher in Google as well.
The more written content that appears on your site, the more likely you are to appear in the search results for someone searching on that same question.
And with the legal industry being as competitive as it is, any help you can get in the SEO department is well needed.
How to Effectively Promote Your Law Firm
In the competitive world of legal advice and counsel, it’s important to make sure that your name and reputation stands out from the crowd. This is something that can easily be accomplished through each of the recommended tips and working methods mentioned above.
To get started in the process, review how your